Allan McLennan - PADEM


In 2007, Allan McLennan Founded PADEM ( www.pademgroup.com ), an independent digital advisory/consulting and industry analyst offering working in the advanced media, online education, advertising and entertainment technology offerings providing strategic corporate/business development and marketing acceleration. Market categories in advanced media and entertainment include ConnectedTV, SocialTV, Cloud Advmt, mobile transformation, educational advncmnt, data analytics, social engagement/profiling, enterprise video, search, digital content creation, retail/product consumption and distribution.

Advisory expertise spans multi-platform/cross-media innovation/integration, operations/development, corporate packaging/representation, market out reach, in-depth marketing, financing overview and revenue generation/acceleration.