Top 20 Thinkers in Social TV and Second Screen - 2012 - TV Hackfest Blog

Top 20 Thinkers in Social TV and Second Screen - 2012 - TV Hackfest Blog
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Over the past few years of writing some 1500 articles and publishing 2000 at Appmarket.tv, I have been fortunate to meet many of the leading thinkers and pioneers in the Future TV arena around Social TV, Second Screen engagement, Connected TV, Multiplatform Engagement, Transmedia and Orchestrated Media. Passing into the new year I decided to share whom I think are the game changers. Many as you will see are not just Americans. They are not all men. And a large....

Mark Sorrell: Gambling For Kids: A How To Guide

Mark Sorrell: Gambling For Kids: A How To Guide
ED: Welcome to writer Mark Sorrell - who is generally regarded in the industries' as a giant miserablist, with some strong opinions on games and gaming culture and a worrying willingness to share them. Looks like we got him to share.... Working as the beating heart of Hide and Seek's game development program, Sorrell has been accused of being a respected industry voice, but not with any great conviction. He's the Development Director at @hidingseeking and international man of grumpiness.....

Opinion: The Future of Brand Delivery on TV

Opinion: The Future of Brand Delivery on TV
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All of us can agree on one thing - audiovisual entertainment via television has the most impact in delivering a brand message. It's the backbone of a 200 billion dollar a year global value chain and has been around for over half a century. What we may not agree on is how brands will be delivering that message in the future, when: Media stacking (second screen engagement) becomes a norm rather than a niche behaviour. Ad-skipping is on the rise. The old model of....

Social Search & Discovery – Psychodynamic Heuristics

Social Search & Discovery – Psychodynamic Heuristics
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Everyone agrees that social TV needs to be measurable. Advertisers need to secure their investments based on return value. A mobile device acts as a digital extension of each individual these days, which means that mobile phones are the gateway to accessing preferences, interests and behaviors that are unique to each individual. Mobile devices and secondary screens will have an essential role in the delivery of interactive multimedia and bidirectional communication by....

Future TV Disruption - Forbes says it's Worth Half a Trillion Dollars For Internet Companies

Future TV Disruption - Forbes says it's Worth Half a Trillion Dollars For Internet Companies
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And I thought I was generous in forecasting USD$200 billion up for grabs around global TV ad spend... The Trefis Team writing over at Forbes has just blown the lid off the numbers and Edward Daciuk says that the:
"... battle for $500 billion TV market is going to be more entertaining than most shows on air".
And with some bite he adds:
"... Cigar-chomping East Coast incumbents pitted against left coast tech giants and intrepid TV mogul wannabes. We've seen this in....

Smart TV? Dumb TV!

Smart TV? Dumb TV!
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As Apple prepares its March 7th event, speculation about its new tablet and TV offering is rampant in the gadget echo chambers on the web. So, with this being my first post on this fair site, I figured I may as well ride that wave and deliver Appmarket.tv a few extra pageviews. My theory is that the more connected a TV is, the less it needs to be able to do by itself. Connectivity means the processing, the control, storage, the heavy lifting can all be done by other, more....

The Channel: Tagging TV and Temporal Metadata

The Channel: Tagging TV and Temporal Metadata
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This article was originally published in the Association of International Broadcasting Magazine, The Channel and written by Richard Kastelein with ideas and help from Paul Johnson. The full magazine is located online here and a PDF version of this article is located here.
Historically, TV metadata has been used to supply Electronic Programme Guides (EPGs) and therefore has been adequate for description at a show level. Typically when the industry talks about TV metadata,....

TV App Development: Crossing the Chasm Between Screens

TV App Development: Crossing the Chasm Between Screens
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Imagine for a moment a world of apps where there are more than 10 platforms to choose from – and where most of these platforms are closed to developers. A world where only a few applications have been developed. A world where no one is using these apps anyway. Of course this is describing the current state of the connect TV market. The description could equally apply to the mobile world pre-iPhone, when the focus of app development was on a frustratingly diverse set of....

Review: Transmedia tools – Conducttr Mobile and Weavr

Review: Transmedia tools – Conducttr Mobile and Weavr
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It’s been a while – a year or more – since I last wrote something about possible tools to use for transmedia storytelling. In the meanwhile, so many new opportunities, products and tools have come up. What prompted me to write this post was two tools that are out there now and that represent quite different spectras of the transmedia field; both could be very useful for a given project, and I’d love to try them both out within the scope of a project. Basically, everything and....

So Shall TV Be Disrupted? Or Democratised? Or is That the Same Thing?

So Shall TV Be Disrupted? Or Democratised? Or is That the Same Thing?
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Before I go on a tangent - I have to say. I love what tBone (now zeebox) is doing. Because the solution of contextual metadata creation is the big bottleneck in the multiplatform world. Synching and triggering are key elements in creating social TV and engagement that has context. I have had a couple of meetings with the crew there and I really think they are onto something. Keep moving lads – and may the wind be on your stern.
Opinions Of course I may be wrong on many....

An interview with Dale Herigstad - Luminous design for a bright Smart TV experience!

An interview with Dale Herigstad - Luminous design for a bright Smart TV experience!
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One of the world’s most influential thinkers on interactive television, convergence and emerging media, with four Emmy awards, Dale Herigstad has an extensive background in Broadcast Design and branding. He has pioneered a unique spatial context approach to designing advanced navigation systems for Interactive TV and connected screen and is a frequent speaker on the future of media consumption in an interactive and “many-screen” world of increasingly rich media....

Schwarz: Society and TV, Back to Square One with Social TV

Schwarz: Society and TV, Back to Square One with Social TV
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Nothing stays new in the nascent space of TV and online convergence. So aren't you a bit surprised that "Social TV" is still a cool buzzword despite having been around for a few years already? Let me suggest in five steps why the term isn't stale already by delving a bit deeper into the relationship between TV and Society. The strength and depth of that bond is one possible explanation of the buzzword's longevity. From the dawn of mankind until the XVIth century Tribes or....