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Moscone West
800 Howard St
at the corner of Fourth & Howard streets
San Francisco, CA 94103

From Address:

747 Howard Street  San Francisco, CA 9410


GPS:37° 47\' 2.346
122° 24\' 4.722
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Located in the urban heart of San Francisco's downtown district, The Moscone Center is easily accessible by transit. Read our Neighborhood Traffic Alerts PDF for more information regarding detours and construction.

From the North Bay Via ferryboat to San Francisco:

Ferries arrive in San Francisco at the Ferry Building. Walk through the Ferry Building and exit onto Embarcadero Boulevard. Cross the street to a streetcar platform. (You should now be facing the Ferry Building.) Catch the F-line streetcar and take it down Market Street to Third Street. Disembark. From Market Street, take Third Street and walk down two blocks. The facility is on your right, on either side of Howard Street. Moscone West is located at Fourth and Howard streets with a second entrance on Fourth Street between Howard and Mission Street.

BART offers fast, convenient regional service and MUNI Metro provides light rail service throughout the City. To reach Moscone North & South, take BART or MUNI to Montgomery station. To reach Moscone West, take BART or MUNI to Powell station.

Caltrain offers a frequent schedule into the nearby station at 4th & Townsend Streets. All of these stations are within a few minutes' walk of The Moscone Center.

The Moscone Center

Moscone Center
Administrative Office
747 Howard Street, 5th Flr.
at the corner of Third & Howard streets
San Francisco, CA 94103

Moscone West
800 Howard St
at the corner of Fourth & Howard streets
San Francisco, CA 94103


Sponsor Logistics

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Kate Williams
Marketing Manager
Apps World & Hackfest events
t:   0117 973 2353

Claire Taylor
Head of Marketing & Events
Apps World & Hackfest events
T:   0117 973 2353
e:   c 

Book your housing today!
The team are working with a number of hotels in the areas to offer all Apps World visitors discounted rates at our selected hotel. Click here to view list and make your reservation. Best price guarentee on all event hotels.


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1coolpic2While all current trends indicate that pay TV and advertising spend are still vital components of the media marketplace, TV viewership does face a number of challenges, including fragmentation, technology-enabled time shifting, and the disruption of media stacking or mobile/tablet multitasking.

Developments in technology are impacting TV advertising effectiveness and the dramatic rise of connected mobile devices is leading to an increasingly distracted use of TV.

Digital technology has also accelerated ad avoidance through time shifting and on-demand viewing, and has enabled a significant amount of fragmentation due to sheer volume of content and niche. All these developments work together to degrade the value of TV ads and are deeply affecting the Pay TV industry as scarcity is removed due to IP delivered content.

Welcome to the new world of TV. These are problems that need solving. They need to be hacked.

Why hack TV?

  • Because there's half a trillion dollars up for grabs globally in TV ad spend and Pay TV revenue as the Internet starts to collide with traditional TV. According to Forbes.
  • Because companies like Google, Facebook and Apple have proven that Open Communities with Open APIs, Open SDKs and Open Source drive innovation far beyond any closed, proprietary systems do. Wouldn't you like to have 50,000 developers working on spec like they do?
  • Developers are the new rockstars. They speak the secret languages (code) which are changing the world.
  • Print and Music were both disrupted by the Internet. TV is next. Opportunities abound as the current value chain is under threat with new gatekeepers in the living room (Samsung, Google, Apple, Boxee, Roku etc.) and new consumer behaviour with second screen engagement whilst watching TV.

Introducing Hackfest.TV

Building Innovation in Multiplatform TV Content Development

Hackfest.TV, a platform designed to bring together developers, coders, content, tv production,  and entrepreneurs for a coding marathon workshop of creativity and hands on developer collaboration.

Hackfest.TV will be landing at a variety of TV industry, App Centric, Developer, Advertising and other events during 2013 educating and inspiring the developer and creative community in becoming innovative and creative around TV and film production.

Key benefits of sponsoring

  • Showcase your API's and SDK's to leading developers and creative's > expanding your developer community and building awareness.
  • Place your product evangelists and tech team in direct contact with hackfest participants to share and collaborate with your APIs and SDKs
  • Extend your networking beyond just the hackfest audience but also be able to capture critical business connections other parts of the media convergence scene which includes entrepreneurs, investors, producers, writers, and other creative's.
  • Sponsorship of Hackfest.TV will include demo space
  • Have your brand associated with a thought-leading and creative industry platform.
  • Be seen as a innovative leading brand

The objectives of Hackfest.TV

  • To build examples of future video entertainment distribution formats, integrated with social media, gaming, interactivity etc
  • To show how future video entertainment could be delivered within an interactive multi-screen environment
  • To build commercially viable business models for the distribution and delivery of these future video entertainment formats.
  • To solve a problem or respond to a brief, pushing second screen, first screen, or multiplatform content briefs.

It’s all about the brief V Prizes

The hackfest will evolve from specific briefs provided by our sponsors, with the incentive for teams to develop from specific briefs and adopt sponsors API’s and SDK’s provided by the enticing high quality prizes up for grabs.    

Example brief:

“...develop a commercially viable video entertainment service (or app) that combines linear video, VoD (video on demand), social media, gaming, discovery and dissemination, personalization, new forms of advertising, community, tCommerce, multiplatform engagement and involves multiple screens, TVs, tablet PCs, PCs, games consoles, smartphones etc.”

Who will you meet

Advertising and branding professionals, Analysts, Business Development Director, Business Owners, Commercial Managers, Company Directors, Creative Directors, Designers, Developers, Digital Marketing, Managers, Product Managers, Project Managers, Producers, researchers, Sales professionals, Software Engineers, Telecommunications Professionals, Academic Researchers and the next generation of talent

shutterstock 72308305How it all works

  • A hackfest will run either over a 24 hr period or during the course of two days*
  • Hackfest will provide all sponsors with a table top area within the hack room to showcase API's and SDK's.   Opportunity to book a larger stand within main exhibition may be available.*
  • Food and beverages will be provided for all involved for the hackfest
  • Sponsors and partners will be promoted through the event websites, event partner sites, social media channels and publishing sites
  • Teams will be invited to present the work at the end of the hakcfest to a team of judges

* Depending on the event & location

Hackfest.TV sponsorship package:

  • Listed on the hackfest.TV website as a sponsor – supporting SDK/API content
  • 7-10 minute elevator pitch of your brief or competition, with prizes.
  • Table top space within the hackfest room for the day
  • Invitation for up to three key staff to act as mentors within the hackfest working with the developers  and creative teams
  • Opportunity to provide branding of the hackfest area
  • Message on website, and in all promotional literature
  • Promotional editorial support on and

* Contactfor pricing!

Apps World, North America - 7th & 8th February 2013, Moscone Center West

The global multi-platform event Apps World is heading to the Moscone Center West – . The event is all about bringing together all aspects of the app ecosystem and tackling new app industry developments - bringing together 5,000 of the world's leading developers, marketers, broadcasters and telecom professionals.

The facts:
Date: 7th & 8th Feb
Duration:   13 hrs plus presentation time
Expected no. developers: 100+

TV HackFest

"Building Innovation in Multiplatform TV Content Development."


Bringing New TV Technologies, Creatives & Developers Together

All of us can agree on one thing - audiovisual entertainment via television has the most impact in delivering a brand message. It's the backbone of a 200 billion dollar a year global value chain and has been around for over half a century.

What we may not agree on is how brands will be delivering that message in the future, when:

  1. Media stacking (second screen engagement) becomes a norm rather than a niche behaviour.
  2. Ad-skipping is on the rise.
  3. The old model of distribution with broadcasters delivering mass audiences to brands and agencies is over due to audience fragmentation and more niche viewing and more content.

Traditional TV and the Broadcasting world are facing massive disruption in the next five years as new gatekeepers enter the living room... such as CE Manufacturers with Smart TVs, Tech companies like Google, Apple, Microsoft (XbOX), Boxee, Roku etc., and Second Screen engagement and discovery tools such as the Smart Phone and Tablet.

TV is going to change - we know that. It's just a matter of how and when. Here's an example of what we see, as possible areas to develop in the future evolution as TV changes over the next decade.

Presently, the global Games industry is worth around $70 billion for 2012. That's twice the size of the Music industry, twice the size of the book industry, and three times the size of the movie industry. We have Generation G (gamers) who are now in their forties who have grown up engaging with content. Over 100,000 people play along with The Million Pound Drop live on Friday nights in the UK, and over 600,000 downloaded The Voice of Holland out of a population of 16.5 million (in USA terms that would be 11,528,900 second screen engagement downloads for one show).

One should not underestimate how quickly and drastically consumer behaviour can change. Remember when we used to use mobile phones for just calling people? Look what we do with them now? TV will change from what we have known for decades - it's ripe for it - there's too much visual ritalin, too many commercials, and, as narrative developments show in the Transmedia world, stories are going to get more complex on TV... as they should in the future. We have been on a long journey from - people screaming at a screening of an oncoming train during the first ever publically shown film - to extremely rich, complex narratives withTransmedia properties such as The Matrix and Avatar today.

I also understand that brands need to fund quality formats via broadcasters for some time into the foreseeable future. But the agencies are going to have to get a lot more creative in how they engage consumers in the future – and the 'old' easy way of simply throwing 30 seconds at a public that wants to watch, what they want to watch, when they want to watch it, on any connected device, anywhere they want to watch it, preferably without being interrupted – is a dying proposition.

Branded Content is a solution. Preferably subtle product placement will be another way. Game mechanics with calls to action on a second screen will be a winner. More targeted engagement is undeniably more likely to get attention. Accessorizing works... feel free to give me added value to things I own. Freemium is pretty cool. Micropayments I can live with. Affordable subscriptions for content I really get a kick out of are nice. Let me have the chance to win something. Give me more compelling reasons to like the brands. Let me socialize what I like to my networks. Challenge me. Engage me. Give me some buzz.

Hacking for Good? Hacking for Innovation? Yes, it's not hacking the Pentagon or MI6... To the contrary - creatives, developers, coders, and entrepreneurs get together, get creative and get to build cool stuff - that's what a HackFest is all about.

We give them APIs, SDKs and data and challenge them to code/design/engineer/make and break for 48 hours, building their own prototype solutions or ideas.

It's simple.

We drive innovation.



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shutterstock is a project from that has evolved over the past few years of curating market intelligence in the future TV realm via ownership of - where he and a dozen contributors have written about and collected over 150 APIs and SDKs of code and content that can be used to hack future TV experiences.

Thus the idea of Hackfest was born.

In late 2012 he teamed up with Apps World brand to run hackathons as part of the events in San Francisco and London in 2013 and is working with them to expand the brand.

Why hack TV?

  1. Because there's half a trillion dollars up for grabs globally in TV ad spend and Pay TV revenue as the Internet starts to collide with traditional TV. According to Forbes.
  2. Because companies like Google, Facebook and Apple have proven that Open Communities with Open APIs, Open SDKs and Open Source drive innovation far beyond any closed, proprietary systems do. Wouldn't you like to have 50,000 developers working on spec like they do?
  3. Developers are the new rockstars. They speak the languages (code) which are radically changing the world we live in. App Developers make more money than Doctors and Lawyers.
  4. Print and Music were both disrupted by the Internet. TV is next. Opportunities abound as the current value chain is under threat with new gatekeepers in the living room (Samsung, Google, Apple, Boxee, Roku etc.) and new consumer behaviour with second screen engagement whilst watching TV.

is the founder of TV Hackfest London and San Francisco and publisher of TV Appmarket. An award winning publisher and futurist, Kastelein has guest lectured at MIT Media Labs and has helped broadcasters such as the BBC, NPO, RTL, Eurosport, NBCU, ITV, and others with media convergence strategies. He sailed around the world in his 20's spending ten years in the Caribbean working in print media and the boating industry as a professional yachtsman before returning to Europe where he now lives in The Netherlands and works with various startups via his extensive global network. He's also co-founder and partner at Agora Media Innovation in London and a columnist for The Association For International Broadcasting The Channel  Magazine and 

Event Info

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Taking place at the Apps World event in San Francisco on February 7-8, 2013, the TV HackFest ( will bring together Silicon Valley's finest for a coding marathon workshop of creativity and hands on developer collaboration.

If you are looking to build your development community into the Future TV realm, then this is an event not to be missed! Or if you are a developer wanting to tap into the TV space!

With over 5000 expected to attend Apps World in San Francisco (7000 attended in London) and a proven and tested hackathon format (First TV Hackfest was held in London in 2012), this is a great way to kick off the new year and keep the momentum going post CES 2013.


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At the TV Hackfest there are two options for getting invovled in the exhibition. Sponsors will have small table tops in the Hackfest room, and then there is the Apps World exhibition

The TV Hackfest will run on the 7 Feb from 10am to 6pm , at the back of the Apps World exhibtion, in a dedicated room. The venue is the Moscone West in downtown San Francisco.

The Apps World event will host some 140 exhibitors, and 5000 attendees. Please view the floorplan here





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San Francisco TV Hackfest 2013 - Bringing Technology & Creative Industries Together

DATE: Thursday February 7-8, 2013.

TIME: Varies

WHERE: The Moscone Center is located at 747 Howard Street, at the corner of Third & Howard streets, San Francisco. CA 9410

How It Works - Hacking

All API, SDKs and briefs (we have a dozen from sponsors and open source with another 100 available) will be made available online at 8am on February 6th, 2013 - 24 hours before the kickoff of the event. This will allow everyone time to digest and begin to formulate ideas and tackle the briefs.

How It Works - Forming Groups

We are going to run it similarly to Startup Weekend format where we have a microphone out and people can simply start sharing their ideas to the crowd and groups are formed ad hoc - generally. Maximum six people per group.

However, we have also opened up a which you can see below if you want to start networking early. Start posting on ideas and get to know people ahead of time if you like. Try and keep the groups under six people.

Food and Drink

We unfortunately are unable to bring in food due to restrictions at Moscone Center but there is a cafe in the building. However free drinks will be available compliments of our sponsor 5-Hour Energy!

Get Social!
@tvhackfest is the official Twitter account - #tvhackfest is the hashtag and the short link is . Facebook is



February 7




Registration & Welcome. Coffee.


APIs and SDKs get pitched by sponsors.

09:30 - 10:00

Meet the Mentors & Networking (Creatives and Technologists)

10:00 Start

Hackfest starts!


Lunch break.


Judges Arrive - Judges start mingling

17:00 - 18:00

Winding Down for Day

19:00 - 01:00


Networking Party and late night Hack at Networking party at the Mezzanine where Hackers have special area
at 444 Jessie Street, San Francisco

View Larger Map


February 8


Doors Open at Moscone - Coffee Time! Start Hacking!


Mentors Arrive

10:00Meet the Mentors & Networking
(Creatives and Technologists)
10:00-11:00Judges Arrive


Final Call for Hacks
13:00-15:00Presentations Begin

15:00 - 16:30

Final Awards


Hackfest Ends


Many Thanks for the following companies who made TV Hackfest London 2012 possible!




















TV Hackfest

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TV Apps Hackathon Event: Second Screen & Connected TV Hackfest San Francisco