If you are interested in sponsorship more information for upcoming events can be found here:
San Francisco February 7-8, 2013 - Click here.
London, October 22-23, 2013 - Click here.
While all current trends indicate that pay TV and advertising spend are still vital components of the media marketplace, TV viewership does face a number of challenges, including fragmentation, technology-enabled time shifting, and the disruption of media stacking or mobile/tablet multitasking.
Developments in technology are impacting TV advertising effectiveness and the dramatic rise of connected mobile devices is leading to an increasingly distracted use of TV.
Digital technology has also accelerated ad avoidance through time shifting and on-demand viewing, and has enabled a significant amount of fragmentation due to sheer volume of content and niche. All these developments work together to degrade the value of TV ads and are deeply affecting the Pay TV industry as scarcity is removed due to IP delivered content.
Welcome to the new world of TV. These are problems that need solving. They need to be hacked.
Why hack TV?
Building Innovation in Multiplatform TV Content Development
Hackfest.TV, a platform designed to bring together developers, coders, content, tv production, and entrepreneurs for a coding marathon workshop of creativity and hands on developer collaboration.
Hackfest.TV will be landing at a variety of TV industry, App Centric, Developer, Advertising and other events during 2013 educating and inspiring the developer and creative community in becoming innovative and creative around TV and film production.
Key benefits of sponsoring
The objectives of Hackfest.TV