Dual Screen Research
The 'second screen' continues to be a key point of development and demand across the TV value chain. In a new series of whitepapers drawing from primary qualitative and quantitative research, Red Bee Media and Decipher explore the definitions and dynamics of the second screen landscape, assess audience demand for synchronized, companion experiences, and reveal the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
In the first paper 'Setting the Scene', we discuss the shape of the second screen landscape, provide definitions and introduce the key client demand and industry perceptions.
In the second paper 'Dual Screen Consumers', we reveal the demand that exists amongst consumers for more detailed and synchronized companion application experiences.
The third paper, which will reveal the opportunities and challenges for content creators, broadcasters, platforms and advertisers, will be released in November.
To view all of our 'Insights' reports and research, please visit our website